IFRA Search, a search engine for the news publishing industry, officially launched yesterday, Thursday, 28 February 2008. It is intended to be a professional research tool for the media industry. Information relevant to the news publishing industry is drawn from IFRA's own, partners' and other high-quality sources.

The objective of the vertical orientation of www.ifrasearch.com is to ensure that results generated by IFRA Search offer quality instead of quantity, quickly and precisely - the result of a two-year development period based on more than 40 years of IFRA know-how in the news publishing industry.

"There is an enormous volume of knowledge concerning the news publishing industry spread throughout the world. An important objective of IFRA Search is to index as much of this material as possible," says IFRA CEO Reiner Mittelbach. "Even if access to the material is limited (password protected), its inclusion in IFRA Search contributes to heightening general awareness of the wealth of research projects, studies, publications and reports that exists on topics that are of decisive interest for the industry."

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